When I was researching Aftertaste, a novel about a
Bombay-based bania family that runs a mithai business, I discovered
that most trade and transaction in India has flourished outside the
IIM-MBA world, in a sophisticated parallel economy which has its own
system of banking, networking and honour. It is a world populated by
Marwaris and other banias, the diasporic trader community known for its
formidable business acumen, who may have originally come from Marwar
but dispersed all over the country following the smell of money.read more
Eve
Fergie
Foxy Brown
Freida Pinto
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