It's no secret that China is fast becoming the most important market on the planet for makers of luxury goods.
Wealthy Chinese customers are almost single-handedly sustaining demand for high-end watches from traditional European brands, and now, a home-grown contingent of luxury timepieces has also stepped up and are hoping to cash in on their compatriots' indefatigable hunger for high-end watches.
A weakness for watches
Watches have always held a special place in Chinese consumer culture, especially for men.
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