"An airline with a different attitude. People with a different attitude. Scootitude.?
The yet undefined "scootitude" is what Scoot Airlines CEO Campbell Wilson is banking on to challenge rivals when it begins flying in mid-2012.
- More on CNN.com: Singapore to launch new budget airline ?Scoot?
Intangible as it may sound, Wilson went on to elaborate that the name [and brand] "conveys spontaneity, movement, informality and a touch of quirkiness."
Vanessa Hudgens Vanessa Marcil Vanessa Minnillo Vanessa Simmons
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